The imagery for this launch was gritty, abstract and cool. I wanted to play off of the flowers and the conceptual shots from the photoshoot to create an on-trend email blast for the client, Reebok. Using a collage style layout, I chose the most complimentary images; an obvious on model as the focal point, an abstract black and white shot, and the “personality” shot with animation. With After Effects, I animated the subtle shift background, isolating the flowers.