Eric Emmanuel x Reebok
Following the unveiling of its “OG meets OG” project with adidas’ signature hooper James Harden, Allen Iverson’s popular Question Mid built up its catalog even further for the Summer ‘20 season with a collaboration with streetwear designer Eric Emmanuel.

The imagery for this launch was gritty, abstract and cool. I wanted to play off of the flowers and the conceptual shots from the photoshoot to create an on-trend email blast for the client, Reebok. Using a collage style layout, I chose the most complimentary images; an obvious on model as the focal point, an abstract black and white shot, and the “personality” shot with animation. With After Effects, I animated the subtle shift background, isolating the flowers.